Outside of Vietnam, Vietnamese cuisine is widely available in countries with strong Vietnamese immigrant communities, such as Australia, the United States, Canada, and France. Vietnamese cuisine is also popular in Japan, Korea, the Czech Republic, Slovakia, Germany, UK, Poland, Philippines and Russia, and in areas with dense Asian populations.

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Television shows featuring Vietnamese food have increased in popularity. Luke Nguyen from Australia currently features a television show, Luke Nguyen's Vietnam, dedicated on showcasing and instructing how to cook Vietnamese dishes.

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On The Great Food Truck Race, a Vietnamese sandwich truck called Nom Nom Truck received the most money in the first five episodes.

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Anthony Bourdain wrote:

"You don't have to go looking for great food in Vietnam. Great food finds you. It's everywhere. In restaurants, cafes, little storefronts, in the streets; carried in makeshift portable kitchens on yokes borne by women vendors. Your cyclo-driver will invite you to his home; your guide will want to bring you to his favorite place. Strangers will rush up and offer you a taste of something they're proud of and think you should know about. It's a country filled with proud cooks—and passionate eaters."

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Gordon Ramsay visited Vietnam in his reality show Gordon's Great Escape - S02E02 (2011) and fell in love with the taste of the culinary here. Especially the dish called Hủ tiếu Mì by Mrs. Dì Hai, prepped and served on a small boat in Cái Răng floating market, Cần Thơ. He even praised it as "The greatest dish I have ever eaten" when he brought it up as one of the dishes for the elimination challenge for the top 5 finalists of American MasterChef season 4 episode 21.

Vietnam is also well known for its street food.

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The popularity of Vietnamese cuisine is seen all over YouTube. Many YouTubers vlog their adventures experiencing new Vietnamese street foods, rating and trying different Vietnamese dishes, and even creating their own spin-offs of Vietnamese delicacies.